The end of traditional, brick and mortar retail has regularly been proclaimed. The seemingly unstoppable juggernaut of online retail, more convenient than ever since the advent of smartphones, tablets and the internet of things, is supposedly driving the last few nails into the coffin of our cities’ shopping streets, malls and out-of-town retail parks. Oliver Samwer, serial eCommerce entrepreneur and co-founder of Rocket Internet, even claimed: “Shops are medieval. People …